0.06- establishing shot of field and main character moving towards camera
0.07- establishing shot of field and main character moving away from camera
0.09- black screen
0.10- long shot with main character moving toward camera (fade in)
0.12- mid shot
0.13- low angle shot
0.13- mid shot close up
0.14- over shoulder shot (fade out)
0.16- company ident paramount (fade out)
0.17- company ident spyglass (fade out)
0.18- company ident bad robot
0.19- low angle close up
0.22- high angle long shot
0.26- low angle close up
0.27- mid close up (fade in and fade out)
0.32- mid shot (fade out)
0.33- long shot of building site
0.37- director credits (fade out)
0.40- long shot of city (fade out)
0.41- low angle long shot (fade out)
0.43- close up
0.43- close up
0.44- close up (tilted)
0.45- birds eye view
0.46- close up
0.48- birds eye view
0.49- long shot
0.50- birds eye view
0.50- close up
0.50- birds eye view
0.51- low angle shot
0.52- high angle shot
0.54- release date credits (fade out)
0.55- long angled shot
1.00- close up (fade out)
1.01- birds eye view (fade out)
1.03- long shot establishing shot of planet collapsing
1.08- 'PREPARE' credits (fade out)
1.10- mid close up
1.11- over the shoulder mid shot
1.13- mid close up
1.16- long angled shot (pan in)
1.19- 'FROM THE BEGINNING' credits
1.20- long angled shot (fade out)
1.22- extreme long angled shot (fade out)
1.23- close up (fade out)
1.24- close up
1.25- long shot
1.29- long shot
1.30- close up (fade out)
1.31- mid close up (fade out)
1.32- birds eye view (Pandora down and fade out)
1.33- long angled shot (fade out)
1.35- close up
1.35- mid close up
1.36- close up
1.37- long shot
1.38- high angled long shot
1.39- low angled mid close up
1.40- low angled mid shot
1.41- birds eye view(fade out)
1.42- birds eye view
1.44- close up
1.45- mid angled shot
1.46- long shot
1.46- mid close up
1.47- close up (fade out)
1.47- mid angled over the shoulder shot (fade out)
1.48- long shot
1.49- long shot
1.50- mid angled shot
1.51- close up
1.52- long shot
1.52- long shot(fade out)
1.53- long shot (fade out)
1.53- mid close up (fade out)
1.53- close up (fade out)
1.55- mid slight low angle shot (fade out)
1.55- mid close up (fade out)
1.56- long shot (pan into the explosion)
2.01- black screen
2.04- 'STAR TREK' credits
2.09- credits
Thursday, 22 September 2016
Tuesday, 20 September 2016
Pirates of the Caribbean
Pirates of the Caribbean- linking to theories
Gore Verbinski's pirates of the Caribbean links to Propps character role theory. Evidence to support this is that Captain Jack is seen as the hero throughout the film but then in some scenes is seen as the villain because he is being presented as someone who can't be trusted and a coward. In addition when his and Elizabeth's relationship grows he becomes a father figure to her. Elizabeth's is seen as the typical princess of the film and someone who needs to be rescued when the pirates kidnap her. Will Turner is seen as the hero throughout the film because he is the one who in the end ends up saving the day and rescues Elizabeth.
The film also uses Levi Strauss's binary opposites theory because the audience can clearly see the difference between good and evil. For example the pirates are evil so wear dark clothes which denotes death and violence, in addition good is being represented by Elizabeth wearing light colours which denote innocence. Throughout the film the audience slowly sees a change in roles between the two sides.
Todorous equilibrium theory is also seen in Pirates of the Caribbean. The equilibrium is seen when the two different life styles are seen at the beginning showing a balance in the film, a balance of good and evil. The disruption of the equilibrium occurs when the balance is broken and the two life styles collide and ends up with the kidnapping of Elizabeth this ends up creating the disequilibrium. The resolution of the disequilibrium occurs when will and the guards set out to find her and bring her back safely, this eventually repairs the disruption. Finally the new equilibrium is shown when Will and Elizabeth are reunited and all the pirates that are undead are dead once again.
The pirates of the Caribbean also uses the uses and gratification theory which involves the film having a certain purpose. The film is used as entertainment because it is a form of escapism because it is fantasy, in addition it could be educational because it teaches you about history and some political events.
Gore Verbinski's pirates of the Caribbean links to Propps character role theory. Evidence to support this is that Captain Jack is seen as the hero throughout the film but then in some scenes is seen as the villain because he is being presented as someone who can't be trusted and a coward. In addition when his and Elizabeth's relationship grows he becomes a father figure to her. Elizabeth's is seen as the typical princess of the film and someone who needs to be rescued when the pirates kidnap her. Will Turner is seen as the hero throughout the film because he is the one who in the end ends up saving the day and rescues Elizabeth.
The film also uses Levi Strauss's binary opposites theory because the audience can clearly see the difference between good and evil. For example the pirates are evil so wear dark clothes which denotes death and violence, in addition good is being represented by Elizabeth wearing light colours which denote innocence. Throughout the film the audience slowly sees a change in roles between the two sides.
Todorous equilibrium theory is also seen in Pirates of the Caribbean. The equilibrium is seen when the two different life styles are seen at the beginning showing a balance in the film, a balance of good and evil. The disruption of the equilibrium occurs when the balance is broken and the two life styles collide and ends up with the kidnapping of Elizabeth this ends up creating the disequilibrium. The resolution of the disequilibrium occurs when will and the guards set out to find her and bring her back safely, this eventually repairs the disruption. Finally the new equilibrium is shown when Will and Elizabeth are reunited and all the pirates that are undead are dead once again.
The pirates of the Caribbean also uses the uses and gratification theory which involves the film having a certain purpose. The film is used as entertainment because it is a form of escapism because it is fantasy, in addition it could be educational because it teaches you about history and some political events.
Tuesday, 13 September 2016
Media Evaluation
Media Evaluation
I chose to do Avengers: Age of Ultron because I see myself as a Marvel fan; whom are the creators of the Avengers series. I like this production piece because it is part of a series of films which allows the storyline to flow and also keeps the audience invested. Marvel is also available on multimedia platforms which allows it to be available and appealing to different audiences, therefore the film has a mass audience. For example I first saw Avengers on Facebook which is a concept of E-media furthermore supporting my point of Marvel on multimedia platforms because I have also seen advertisements on both on the Print and Broadcasting platforms.
One aspect of the production I focussed on within my presentation was camera angles. I think this is a strength because I showed my knowledge of the media subject and media terminology as I also included common conventions of the sci-fi genre. I used screenshots of the scenes to show the camera angles I found affective and chose to analyse. In addition this shows my viewing audience the part in which I am analysing. Throughout the duration of my presentation I included some background information about the film so the audience could relate to the points that I was making so they could have a broader understanding of the film. I included information like the actors that were casted to play the roles and why I found them affective for the development of the overall storyline. One thing I didn’t include was the director and his involvement in the production but I will include this next time. I also spoke about common conventions of the sci-fi genre for example I said about how they are out-numbered and they are fighting to save the human race; this also shows my knowledge of media terminology. Another of my points during the presentation included the term “existing fan base” which is a media term suggesting that the film already has an audience due to the other chains of movies bringing their ‘fan base’ therefore creating a mass audience for the avengers saga. For example, Captain America has three existing films creating a large audience.
Things I could improve is to include more background information of the film and say all of the well-known actors. I could has also included more slides showing all the different angles and I could have also included my ideas about the different colours used. I also could have included more analysis of the whole clip I showed so my presentation would have been longer and in more depth. Next time I will focus on the scene frame by frame so I am able to analyse everything possible.
Overall I think I analysed to scene well but could have been in more depth and next time I will make my presentation longer by going into more depth. I also could look at other media platforms that the film is presented on, for example include a photo of a comic cover and a film poster and analyse it. I would include the denotations of the colours that have been used. In addition I would analyse the font used and the writing.
I chose to do Avengers: Age of Ultron because I see myself as a Marvel fan; whom are the creators of the Avengers series. I like this production piece because it is part of a series of films which allows the storyline to flow and also keeps the audience invested. Marvel is also available on multimedia platforms which allows it to be available and appealing to different audiences, therefore the film has a mass audience. For example I first saw Avengers on Facebook which is a concept of E-media furthermore supporting my point of Marvel on multimedia platforms because I have also seen advertisements on both on the Print and Broadcasting platforms.
One aspect of the production I focussed on within my presentation was camera angles. I think this is a strength because I showed my knowledge of the media subject and media terminology as I also included common conventions of the sci-fi genre. I used screenshots of the scenes to show the camera angles I found affective and chose to analyse. In addition this shows my viewing audience the part in which I am analysing. Throughout the duration of my presentation I included some background information about the film so the audience could relate to the points that I was making so they could have a broader understanding of the film. I included information like the actors that were casted to play the roles and why I found them affective for the development of the overall storyline. One thing I didn’t include was the director and his involvement in the production but I will include this next time. I also spoke about common conventions of the sci-fi genre for example I said about how they are out-numbered and they are fighting to save the human race; this also shows my knowledge of media terminology. Another of my points during the presentation included the term “existing fan base” which is a media term suggesting that the film already has an audience due to the other chains of movies bringing their ‘fan base’ therefore creating a mass audience for the avengers saga. For example, Captain America has three existing films creating a large audience.
Things I could improve is to include more background information of the film and say all of the well-known actors. I could has also included more slides showing all the different angles and I could have also included my ideas about the different colours used. I also could have included more analysis of the whole clip I showed so my presentation would have been longer and in more depth. Next time I will focus on the scene frame by frame so I am able to analyse everything possible.
Overall I think I analysed to scene well but could have been in more depth and next time I will make my presentation longer by going into more depth. I also could look at other media platforms that the film is presented on, for example include a photo of a comic cover and a film poster and analyse it. I would include the denotations of the colours that have been used. In addition I would analyse the font used and the writing.
Saturday, 3 September 2016
Summer Task 3
Discuss the role the media plays in shaping our views and opinions on any one group in our society. Is this representation positive or negative?
Within the media the stereotypical woman is being presented as a woman who has the perfect figure, the clearest skin and the silkiest hair; this is unrealistic and fake. This image is most popular in magazines like hello and the Cosmopolitan. These companies use photoshop to achieve this by changing someone who isn't seen as "perfect" into something that is an unrealistic expectation, these companies think that by using photoshop in this way they are in fact improving the rate of their sales and advertising their product in the best way possible but they actually destroy what little self confidence the female population has left. Overall this is a negative representation.
Media theorist David Gauntlett argues that "Popular media has a significant but not entirely straightforward relationship with peoples sense of gender and identity". This theory supports my idea because the media makes the advert appeal to the female audience by creating a relationship between the model and the audience which entices them and gets their attention. Common conventions such as text or certain colours are used to do this. Red is often used in these adverts because the colour red denotes love and sex and makes the model hotter and more appealing to the male population. With the use of the colour red the audience sees a hotter, sexier version of themselves which allows them to experience their fantasy of being a better looking woman and someone who is more appealing to the male audiences.
Also in these adverts women are being represented as objects which attract the male audience which links to Laura Mulveys theory the male gaze. For example in a car advert there would be both a car and a woman with the use of this technique the similarities between them are highlighted as being property or a males prize possession. Text is also used for example "OWN IT NOW" this isnt specifically directed at the car so could imply the woman is something to be brought. On the other hand using a woman in a revealing dress attracts the male audiences eye which in fact increases sales and the popularity of the company or product, therefore making it a positive aspect but sometimes has a negative impact.
Discuss the role the media plays in shaping our views and opinions on any one group in our society. Is this representation positive or negative?
Within the media the stereotypical woman is being presented as a woman who has the perfect figure, the clearest skin and the silkiest hair; this is unrealistic and fake. This image is most popular in magazines like hello and the Cosmopolitan. These companies use photoshop to achieve this by changing someone who isn't seen as "perfect" into something that is an unrealistic expectation, these companies think that by using photoshop in this way they are in fact improving the rate of their sales and advertising their product in the best way possible but they actually destroy what little self confidence the female population has left. Overall this is a negative representation.
Media theorist David Gauntlett argues that "Popular media has a significant but not entirely straightforward relationship with peoples sense of gender and identity". This theory supports my idea because the media makes the advert appeal to the female audience by creating a relationship between the model and the audience which entices them and gets their attention. Common conventions such as text or certain colours are used to do this. Red is often used in these adverts because the colour red denotes love and sex and makes the model hotter and more appealing to the male population. With the use of the colour red the audience sees a hotter, sexier version of themselves which allows them to experience their fantasy of being a better looking woman and someone who is more appealing to the male audiences.
Also in these adverts women are being represented as objects which attract the male audience which links to Laura Mulveys theory the male gaze. For example in a car advert there would be both a car and a woman with the use of this technique the similarities between them are highlighted as being property or a males prize possession. Text is also used for example "OWN IT NOW" this isnt specifically directed at the car so could imply the woman is something to be brought. On the other hand using a woman in a revealing dress attracts the male audiences eye which in fact increases sales and the popularity of the company or product, therefore making it a positive aspect but sometimes has a negative impact.
Summer Task 4-
Media Research Task
1. When
talking about the media, what do we mean by the “Big Six”?
It is when a company owns multimedia businesses (media cross
ownership). Businesses can include broadcast and cable television, film, radio,
newspaper, magazine, book publishing, music, video games and the online
presence.
2. Who are the “Big Six”? What other companies
do they own?
Comcast- NBC
Universal, NBC, Telemundo, Universal pictures, Focus features, 26 television stations in the United States and cable networks USA Network, Bravo, CNBC, The Weather Channel, MSNBC, Syfy, NBCSN, Golf Channel,Esquire Network, E!, Cloo, Chiller, Universal HD and the Comcast SportsNet regional system. Comcast also owns the Philadelphia Flyers.
The Walt Disney Studios- ABC Television Network, cable networks ESPN, the Disney Channel, A&E and Lifetime, approximately
30 radio stations, music, video game, and book publishing companies, production
companies Touchstone, Marvel Entertainment, Lucasfilm, Walt Disney Pictures, Pixar Animation Studios, the cellular service Disney Mobile, Disney Consumer Products and Interactive Media, and theme parks in several countries. Also has a longstanding partnership with Hearst Corporation, which
owns additional TV stations, newspapers, magazines, and stakes in several
Disney television ventures.
21st Century Fox- the Fox Broadcasting Company; cable networks Fox News Channel, Fox Business Network, Fox Sports 1, Fox Sports 2, National Geographic, Nat Geo Wild, FX, FXX, FX Movie Channel, and the regional Fox Sports Networks; print
publications including the Wall Street Journaland the New York Post; the magazines Barron's and SmartMoney; book publisher HarperCollins; film production companies 20th Century Fox, Fox Searchlight Pictures and Blue Sky Studios.
Time Warner- CNN, the CW (a joint venture with CBS), HBO, Cinemax, Cartoon Network/Adult Swim, HLN, NBA TV, TBS, TNT, truTV, Turner Classic Movies, Warner Bros. Pictures, Castle Rock, DC Comics, Warner Bros. Interactive Entertainment, and New Line Cinema.
Viacom- MTV, Nickelodeon/Nick at Nite, VH1, BET, Comedy Central, Paramount Pictures, and Paramount Home Entertainment.
CBS corporation- CBS Television Network and the CW (a joint venture with Time Warner), cable networks CBS Sports Network, Showtime, Pop; 30 television
stations; CBS Radio, Inc., which has 130 stations; CBS Television Studios; book publisher Simon &
Schuster.
3.
Find an example of a major product that each of the “Big Six” have
produced within the last year, and research key information about these
productions (budget, cast (if relevant), advertising campaign, release dates
etc.)
Comcast- 2015 Comcast introduces the
voice controlled TV remote, which allows customers to navigate tens of
thousands of shows and movies on the X1 platform with their voice.
The Walt Disney Studios- 2016 Finding
Dory, release date- 18th July 2016 (UK) 8th June 2016
(USA). Budget- $200 million, teamed up with USA Swimming teams. The massive
promotional campaign features collaborations with Aussie, Band-Aid Brand,
Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg’s, Kraft Macaroni Cheese,
Natures Finest Bread, Pirates Booty, Quaker, Subway, and Yoplait GoGurt. Also
teamed up with Boots by advertising Soltan sun care products (window displays
(695 stores) and in-store audio (330 stores)). Cast- Ellen DeGeneres, Albert
Brookes, Ed O’Neill, Kaitlin Olson, Diane Keaton, Idris Elba.
21st Century Fox- Deadpool,
release date- 10th February 2016 (UK) 12th February 2016
(USA). Budget- $58 million. Cast- Ryan Reynolds, Lauren Shuler Donner, Simon
Kinberg. Advertising campaign- teaser trailers, comic books, film franchise
(Marvel). Partnered with Sky (TV adverts).
Time Warner- Suicide Squad. Release
date- 1st August 2016 (UK/USA). Budget- $175 million. Cast- Margot
Robbie, Jared Leto, Will Smith, Cara Delevingue. Advertising campaign- using
well-known actors, also well-known characters, teaser trailers.
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