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Tuesday, 13 September 2016

Media Evaluation

Media Evaluation 
I chose to do Avengers: Age of Ultron because I see myself as a Marvel fan; whom are the creators of the Avengers series. I like this production piece because it is part of a series of films which allows the storyline to flow and also keeps the audience invested.  Marvel is also available on multimedia platforms which allows it to be available and appealing to different audiences, therefore the film has a mass audience. For example I first saw Avengers on Facebook which is a concept of E-media furthermore supporting my point of Marvel on multimedia platforms because I have also seen advertisements on both on the Print and Broadcasting platforms.
One aspect of the production I focussed on within my presentation was camera angles. I think this is a strength because I showed my knowledge of the media subject and media terminology as I also included common conventions of the sci-fi genre.  I used screenshots of the scenes to show the camera angles I found affective and chose to analyse. In addition this shows my viewing audience the part in which I am analysing. Throughout the duration of my presentation I included some background information about the film so the audience could relate to the points that I was making so they could have a broader understanding of the film. I included information like the actors that were casted to play the roles and why I found them affective for the development of the overall storyline. One thing I didn’t include was the director and his involvement in the production but I will include this next time. I also spoke about common conventions of the sci-fi genre for example I said about how they are out-numbered and they are fighting to save the human race; this also shows my knowledge of media terminology. Another of my points during the presentation included the term “existing fan base” which is a media term suggesting that the film already has an audience due to the other chains of movies bringing their ‘fan base’ therefore creating a mass audience for the avengers saga. For example, Captain America has three existing films creating a large audience.
Things I could improve is to include more background information of the film and say all of the well-known actors. I could has also included more slides showing all the different angles and I could have also included my ideas about the different colours used. I also could have included more analysis of the whole clip I showed so my presentation would have been longer and in more depth. Next time I will focus on the scene frame by frame so I am able to analyse everything possible.
Overall I think I analysed to scene well but could have been in more depth and next time I will make my presentation longer by going into more depth. I also could look at other media platforms that the film is presented on, for example include a photo of a comic cover and a film poster and analyse it. I would include the denotations of the colours that have been used. In addition I would analyse the font used and the writing.

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