Our target audience is 15 and females. We decided to choose 15 because of the violence that will be included and expected from a thriller. We didn't choose to age it at 12 because according to the British Board of Film Classification (BBFC) 12 rated films "may contain moderate violence but should not dwell on detail. There should be no emphasis on injuries or blood but occasional gory moments may be permitted if justified by the context." According to this our film would not meet the regulations of this age category that is why we chose to choose the 15 category because our film meets the category better.
We chose to have females as our target audience because we have a female protagonist which would naturally attract females. Also they might want to aspire to be like her trying to solve the crime and take it into her own hands which goes against the common conventions of the stereotypical female. Our film is targeted towards the C1 class which is lower middle class. We decided to do this because we researched it and found out that this class is the most popular within the population, so we thought that if we aimed it towards this class that we would have a more successful film. Another reason why we have chosen to aim it towards this class because the audience will relate to the character within the film because she is of the same class to them.
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