For our ident we decided to research some famous dents so we could get some ideas. When looking at Lionsgate ident i liked the bold lettering which was located in the centre of the frame. I also liked the contrast of colour between the lettering and the background, it is really effective because it makes title stand to, this implies that the name is important. Then I looked at Paramount a thought that small writing wasn't effective on the other hand i thought that the moving picture was really effective and made a easy transition between the blank screen and the titles. The setting is also neutral which allows the ident to fit with any film which is produced. 
The Universal ident uses bold font which makes the name stand out therefore it is very effective because the audience notice it and remembers the name. The dark background also makes the title stand out and there is the idea of space which i think suggests that the ident is aim at everyone and that it is 'Universal'.
The Fox ident has a sky line of a a city in the background which allows the ident to be more realistic and attractive to the audience. The title is lit up and is white which again makes it stand out against the background.
The ideas i have got from these idents is to use light coloured font because if i would have a dark background it would stand out, also i will be aiming to create one which is universal so could be used to any type of genre of film.
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